Virtual & augmented reality are the merging trends adopted by startups in the automobility industry.
November was packed with a number of Entrepreneurship events across the world and I had an opportunity to spend three weeks in the US. I'm still one of those people who travel for conferences and network across the world to learn what's happening in different ecosystems and markets. Last three weeks of trip was power packed and overwhelmingly insightful, I'm trying to jot a few key trends and learning's in this article.
My first stop was the Hollywood city of Los Angeles, amidst the Smart Connected Cars, Virtual Reality Games and Augmented Reality concept cars in Downtown LA. Key theme revolved around Connected cars, Internet of Everything, Collaborative, high end segment using AR/VR for navigation, entertainment. The entire automobile industry from Daimler to BMW to Jaquar to the iconic new Tesla, legendary brands of who is who of auto industry were marking presence.
Conference was packed with Startups & Companies of all sizes launching in the automobility industry using the merging trends Virtual Reality (VR), Augmented Reality (AR) for improving high-end navigation, bringing Artificial Intelligence in to improve already customized and luxury segment of Smart Cars.
LA Auto show was evident that an entire industry was light years ahead of other conventional industry in manufacturing space who are not only proactively adapting, but there was a unparalleled enthusiasism& eagerness to embrace the new technology trends in the automotive space. Legendary makers of 100 years like BMW, Mercedes Benz, are tinkering the new tech and investing billions to take transportation to the next level.
This story is from the January 2017 edition of FWD Business.
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This story is from the January 2017 edition of FWD Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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