Berry - Teeming With Health
Food & Beverage Business Review|October-November 2019
Cranberries can be described as a group of evergreen dwarf shrubs or trailing vines, going up to 2 metres in length.
Jhuma Biswas
Berry - Teeming With Health

Their height ranges between 5 to 20 centimetres. They belong to the subgenus Oxycoccus of the genus Vaccinium. These shrubs have slender stems and evergreen leaves, and they do bear edible and delicious fruits. The fruits of the shrub or vine are also known as cranberry.

The fruit is initially light green in colour and it becomes red when ripe. The cranberry fruit is a berry. The cranberries are characterised by their acidic taste, which becomes apparent despite their sweetness.

The US is the largest producer of cranberries in the world, followed by Canada, Chile, Belarus and Azerbaijan respectively. During 2017, according to FAOSTAT, 97 percent of the global production of cranberries was accounted by the US, Canada and Chile only. Among the US states, Wisconsin is the leading producer of cranberries, accounting 65 percent of the country’s annual cranberry production. Quebec in Canada is another major producer of cranberry in the continent of North America.

Cranberries are also used as a major commercial crop in Massachusetts, New Jersey, Oregon, Washington in the US and in some Canadian provinces such as British Columbia, New Brunswick, Ontario, Nova Scotia, Prince Edward Island, and Newfoundland.

The cranberries are native to North America. In North America, native Americans were the first to discover the edible use of cranberries. They mixed mashed cranberries with deer meat to make a dish called pemmicana. They also used the cranberry for medical purposes. They used cranberry in poultices to bring out the poison from arrow wounds.

But despite its several applications, strangely, until the 19th century, cranberries weren’t farmed on a large scale. According to a website, in 1816, the first recorded yield of cranberries was harvested in Massachusetts, the US. Presently in North America, more than 100 varieties of cranberries grow. By 1820s cranberries were being shipped to Europe.

This story is from the October-November 2019 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October-November 2019 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView All
California Walnut Crop Mid-Harvest Update
Food & Beverage Business Review

California Walnut Crop Mid-Harvest Update

Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.

time-read
1 min  |
October - November 2024
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
Food & Beverage Business Review

Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report

NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.

time-read
2 mins  |
October - November 2024
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
Food & Beverage Business Review

India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center

The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.

time-read
1 min  |
October - November 2024
Strong Aromas of Blue Cheese
Food & Beverage Business Review

Strong Aromas of Blue Cheese

There is no way you can forget your first view, first smell and first taste of any Blue Cheese.

time-read
7 mins  |
October - November 2024
Debunking Cancer Nutrition Myths
Food & Beverage Business Review

Debunking Cancer Nutrition Myths

Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.

time-read
5 mins  |
October - November 2024
Of the Sheep
Food & Beverage Business Review

Of the Sheep

The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.

time-read
4 mins  |
October - November 2024
Indian Ethnic Flavors: A New Wave in Beverage Trends
Food & Beverage Business Review

Indian Ethnic Flavors: A New Wave in Beverage Trends

As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.

time-read
3 mins  |
October - November 2024
Cloves - Strong & Zesty!
Food & Beverage Business Review

Cloves - Strong & Zesty!

Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.

time-read
1 min  |
October - November 2024
World Chefs Congress
Food & Beverage Business Review

World Chefs Congress

New Congress, Old Gold

time-read
4 mins  |
October - November 2024
Tech Takes Over F&B Industry
Food & Beverage Business Review

Tech Takes Over F&B Industry

Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.

time-read
10+ mins  |
October - November 2024