Till few years back chocolate products in India were primarily meant for the consumption of children. Since the mid ‘90s, chocolates began to get popularity among the adult population in urban India.
Today, the growth of modern retail is giving an impetus to the adult chocolate consumption in the country. With wide range of locally made and imported chocolate brands visible on retail shelves and large population travelling abroad and getting exposed to world of chocolates, Indians are now getting more aware and thus engaging more with chocolate.
Chocolates are known for their rich, sweet lingering taste. The next stage in the evolution in the consumption of chocolates in urban India was the graduation of chocolate products into gift items in celebrations and festivities. This trend coalesced during the first decade of the twenty-first century.
In urban India, the concept of gifting chocolate products instead of traditional mithais, especially during festive occasions is becoming popular. This could be because of the relatively longer shelf life of chocolates as compared to traditional mithais and the ease of delivery that chocolate products can offer along with novelty, which the traditional sweets do not generally offer.
Paral le l to the trend of chocolate products being used in celebrations, the trend which is gaining in developing Indian chocolate market is that chocolate products boost energy or satiate hunger. They also supply nutrients and work even as medicine.
Handcrafted and customised chocolates are gaining currency in the upper echelons of urban Indian society in a big way. Now one’s imagination can be reflected in chocolates, which can enhance the celebratory mood in birthdays and festivities.
The Health Factor
This story is from the December-January 2019 edition of Food & Beverage Business Review.
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This story is from the December-January 2019 edition of Food & Beverage Business Review.
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