Drinks Trends

The continuous upsurge in economy has seen major socio-economic changes in India since last decade. This has impacted the growth of food & beverage industry too. Since consumer has become economically stronger, exposed and much aware, the industry is observing changes in consumption patterns of consumers. This has also contributed significantly to the growth of Indian beverage industry.

Non-alcoholic beverages are broadly segmented into soft drinks and hot drinks. Soft drinks typically contain carbonated/noncarbonated water, sweeteners, and flavouring ingredients. Soft drinks market segment includes carbonates, juice, bottled water, ice tea and sports & energy drinks. On the other hand, hot drinks market segment comprises of coffee and tea.

The trends in beverage market show the rising segment of consumers who wants to spend more money on healthy and premium products. This has resulted in the increased consumption of beverage products, leading to the growth of Indian Beverage market over the years.

Observing the growth in beverage segment of the food & beverage industry, new players have entered this market to seize the opportunity to further establish themselves as major player. The modern Indian consumer who is well travelled and well educated are today much aware of various products in the market. They are smart and understand what they need. It is now challenge for companies, being a big brand just cannot serve anything. Lately it’s all about innovation, versatility, value and breaking away from traditional styles.

The changing consumption pattern of Indians has a dominant effect on the Beverage sector. Convenience, sophistication and health are few factors, which are directly linked with the increased sales and thereby profits for the beverage industry in India. Few of the trends which are lately observed and expected to play significant role in the Indian beverage industry are product mix and innovation, healthy quotient and value offered.

There are multiple varieties of beverages available in the market. Manufacturers are facing the challenge to successfully position their products in these possibilities. Thus the industry is required to offer new solutions and concepts.

Exotic Flavours