‘Jam' Of A Business
Food & Beverage Business Review|February - March 2019

With more and more people showing their preference to go for products that are organic and low on sugar content, there are now new opportunities to start ventures dealing in fruit jams and jellies to cater to the new breed of consumers

Jyotismita Sharma
‘Jam' Of A Business

When the Greeks first prepared jams many centuries ago, little did they know that this spread would one day become an inseparable part of daily breakfast for people around the world. The sweet taste and the blast of fruity flavours that the use of this spread in a slice of bread or a doughnut or in a sandwich brings to the mouth can delight the young and the old alike. Moreover, the search for convinience food, especially in urban areas, have also increased the usage of spreads like jams, jellies, marmalades and preserves manifold. The rise in disposable income among a large section of the population in india has also contributed to the increase in demand for jams and jellies and other spreads.

According to a recent report by global market research firm TechSci Research, the India spreads market – which is dominated by jams and sweet spreads — is forecast to reach $527 million by 2022.

The market is expected to witness robust growth on the account of changing consumer tastes, expanding middle class population and increasing demand for tasty food products, said the report titled “India Spreads Market By Type, By Point of Sale, By End User, Forecast and Opportunities, 2012 – 2022”.

Other noteworthy market drivers include increasing health consciousness, stressful and hectic lifestyles of working class population, lack of time to cook traditional meals at home coupled with increasing demand for packaged food, the findings showed.

The research showed that the northern and western reg ions of the country cumulatively account for a majority share in India’s spreads market on account of increasing awareness for healthy breakfast, rising consumer spending on ready-to-eat food items, and presence of comparatively higher number of tier-I and tier-II cities, which are the major demand generators for spreads in India.

This story is from the February - March 2019 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the February - March 2019 edition of Food & Beverage Business Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD & BEVERAGE BUSINESS REVIEWView All
California Walnut Crop Mid-Harvest Update
Food & Beverage Business Review

California Walnut Crop Mid-Harvest Update

Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.

time-read
1 min  |
October - November 2024
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
Food & Beverage Business Review

Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report

NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.

time-read
2 mins  |
October - November 2024
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
Food & Beverage Business Review

India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center

The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.

time-read
1 min  |
October - November 2024
Strong Aromas of Blue Cheese
Food & Beverage Business Review

Strong Aromas of Blue Cheese

There is no way you can forget your first view, first smell and first taste of any Blue Cheese.

time-read
7 mins  |
October - November 2024
Debunking Cancer Nutrition Myths
Food & Beverage Business Review

Debunking Cancer Nutrition Myths

Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.

time-read
5 mins  |
October - November 2024
Of the Sheep
Food & Beverage Business Review

Of the Sheep

The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.

time-read
4 mins  |
October - November 2024
Indian Ethnic Flavors: A New Wave in Beverage Trends
Food & Beverage Business Review

Indian Ethnic Flavors: A New Wave in Beverage Trends

As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.

time-read
3 mins  |
October - November 2024
Cloves - Strong & Zesty!
Food & Beverage Business Review

Cloves - Strong & Zesty!

Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.

time-read
1 min  |
October - November 2024
World Chefs Congress
Food & Beverage Business Review

World Chefs Congress

New Congress, Old Gold

time-read
4 mins  |
October - November 2024
Tech Takes Over F&B Industry
Food & Beverage Business Review

Tech Takes Over F&B Industry

Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.

time-read
10+ mins  |
October - November 2024