Running a restaurant is an apparently glamourous and inherently challenging business, which on the whole can be very exciting and thrilling for the restaurateur and her/his staff provided they have a passion for foodservice.
Look Before You Invest
However, before running a restaurant comes the challenges of opening a restaurant. Before opening a restaurant several factors need to be taken into account. According to Nandini Neeraj, the Proprietor of Mother India & Bokan Cafe, “There are many factors that need to be considered before investing in a restaurant business, but the three core factors that matter the most are location, concept and a strong & experienced team.”
The right location is definitely one of the most important factors for opening a restaurant business. For example, opening a fine dining restaurant in a lower-middle-class locality or in an unauthorized colony in the city will be a losing proposition. Similarly, it is not advisable to open a restaurant focused on exotic cuisine, say Greek or French cuisine, in an area where the majority of the people are not expected to have much global exposure.
Especially, in the competitive and continually evolving organized foodservice industry of India, the concept of the restaurant also needs to be sharply defined and of course, food & beverage, ambiance, décor, music and even uniform of the staff of the restaurant operating in the organized sector should also ideally align with the concept. This holds especially true for a theme restaurant. Unless the proposed restaurant’s concept is precisely defined, the restaurateur shouldn’t embark on the restaurant business, especially if her/his restaurant is expected to operate in the organized sector of India’s foodservice industry.
This story is from the June - July 2019 edition of Food & Beverage Business Review.
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This story is from the June - July 2019 edition of Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
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