The expansion coheres with the company’s vision to make the waffle studio one of the best quick service restaurants across India and drive the ‘short-grub’ culture among new-age diners. The strategic move is expected to revive the three-year-old pioneer Waffle brand.
This acquisition also paves the way to expand and innovate across the length and breadth of the country as London Bubble Co. enters a strategic alliance with Café Coffee Day, a homegrown retail cafe chain. LBC’s shop-in-shop business model with CCD will enable it to scale up its footprint in the country and is touted to be the largest partnership with a presence across 150 outlets of CCD’s café network. With an aim to provide the perfect ‘Waffle’ (Waffle & Coffee) moment, guests can enjoy the heavenly pairing of artisanal coffees with scrumptious and loaded waffles.
This story is from the December 2020 - January 2021 edition of Food & Beverage Business Review.
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This story is from the December 2020 - January 2021 edition of Food & Beverage Business Review.
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