The expansion coheres with the company’s vision to make the waffle studio one of the best quick service restaurants across India and drive the ‘short-grub’ culture among new-age diners. The strategic move is expected to revive the three-year-old pioneer Waffle brand.
This acquisition also paves the way to expand and innovate across the length and breadth of the country as London Bubble Co. enters a strategic alliance with Café Coffee Day, a homegrown retail cafe chain. LBC’s shop-in-shop business model with CCD will enable it to scale up its footprint in the country and is touted to be the largest partnership with a presence across 150 outlets of CCD’s café network. With an aim to provide the perfect ‘Waffle’ (Waffle & Coffee) moment, guests can enjoy the heavenly pairing of artisanal coffees with scrumptious and loaded waffles.
This story is from the December 2020 - January 2021 edition of Food & Beverage Business Review.
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This story is from the December 2020 - January 2021 edition of Food & Beverage Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
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