It is a commonly known fact that burgers, pizzas and sandwiches are popular across several pockets of urban India.
The significant increase in disposable incomes in select but sizeable pockets of urban Indian society during the last two decades, the growing number of nuclear families and the spread of busy life which often lead to very little time to cook two full meals a day, and the evolution in urban India’s food & beverage preferences due to the impact of globalisation are only some of the socioeconomic factors fostering this trend.
The introduction and spread of multinational burger and pizza players in India’s food service industry not only addressed the demand for fast food induced by this trend but has also in turn contributed greatly towards the popularity of western fast food products like burger, pizza and sandwich, across urban India.
Indianised Bakery Products
Tailoring of burgers and pizzas to suit Indian tastes by McDonald’s, Domino’s Pizza, Pizza Hut and other significant players is also a fairly old trend. However, though this trend is there for quite some time, it is still a happening trend.
Many new players are also adopting their burgers, pizzas and sandwiches to suit Indian tastes. One of them is Le Chaat Factory Café. According to Gaurav Chauhan, Founder, LCF Café, “The LCF Cafe draws its inspiration from the boisterous Indian streets exuding vibrant colours and from the ever alluring Indian street food. When it comes to street food, India is a country where every state or rather every city has its specialty of street food products. LCF Café serves wide varieties of scrumptious, quick and affordable street food, which can satiate your hunger pangs and palates.”
Presently, LCF Café, whose first outlet was launched in June 2018 in Chhattarpur, New Delhi, has three outlets in Delhi-NCR. Besides the outlet in Chhatarpur, it has an outlet each in Saket and MG Road. At present, the brand’s presence is limited to Delhi-NCR only.
This story is from the April - May 2019 edition of Food & Beverage Business Review.
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This story is from the April - May 2019 edition of Food & Beverage Business Review.
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