The pandemic did change the manner in which we bought everything, especially the basic consumables. Like her, there are scores of men and women who have made a large contribution to the digital landscape in India with their frequency of online shopping. There has been a boom in digital penetration in India with the Internet user base being on a growth trajectory. According to reports in the Economic Times & Business Standard, India has about 826 million Internet subscribers and more than 600 million smartphone users.
Countries like the United Kingdom imports 40% of its fresh produce from agrarian countries across the world and China has the major share today. India will soon take the lion share in the world's food industry due space at which the agriculture industry is spacing at and the amount of resources developed by Agri-tech startups over the last 2 year during the pandemic.
Although the Indian economy had been experiencing a downturn until recently, demand for commodities and fresh produce is permanent and even more, due to health virtues associated with it and the realization of benefits of cooking 'at home'. The consumption of fast food and eating outside has not fallen post-Covid-19, but there has been a drastic awareness on the importance of having a healthy immune system and making healthier food choices.
Consumers increasingly have begun using virtual or online methods of shopping for groceries and fresh produce. Food delivery apps and e-commerce platforms continue to be on the rise - and are perhaps here to stay This raises a vital question whether farm estate is the new IT of India, taking the overall economy towards a healthier growth trajectory There has been a transition in trends of consumers buying fresh produce.
This story is from the March 2022 edition of Food Marketing & Technology - India.
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This story is from the March 2022 edition of Food Marketing & Technology - India.
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