Create Connected Experiences with a Compelling Story

Every Business Is Driving Towards “Connected Marketing”

- Jennifer Fortney

Covid-19 certainly threw us all one major curveball. In fact, it led to many more individuals entering the gig economy or launching a business out of their homes, and because of this there seem to be more complexities in marketing and growing a business today.

One thing is clear: To be successful, no matter your work-from-home situation, you need to sell. And, you sell through telling your compelling story clearly, concisely, and very well across every relevant marketing platform to get consumers to feel something.

Times have changed. Business owners need to be agile and flexible to make the shift into a new world. It feels like there is more clutter to cut through, and there is, but marketing has not changed all that much. It is simply continuing its path towards more authentic experiences.

Whether you’re an online tutor, a photographer, an online retail store owner, a creator of one-of-a-kind products for Etsy, a consultant, or a content creator, this year business owners are being compelled to really understand their businesses and how to build meaningful connections with customers in order to communicate, engage, and participate with them, and to drive sales.

What the future of marketing, looks like