JACK DANIEL'S STORY

Jack Daniel’s is the most iconic whiskey in the world. Here’s the story on how the Tennessee whiskey maker builds on tradition.

- David Soyka

Jack Daniel’s is one of those brands that needs no introduction—even teetotalers recognize the Tennessee whiskey as the embodiment of not only distilled spirits, but the legend of one man’s entrepreneurial spirit.

Jack Daniel’s is easily the most iconic whiskey brand in the world. No matter where in the world—from Tennessee to Japan to Cuba to the outback of Australia to Scotland—Jack Daniel’s is part of popular culture, not to mention the preferred whiskey, everywhere.

It’s a great story about a great company that maintains its roots in Lynchburg, where Jasper Daniel (Jack) Daniel began producing Old No. 7, the company’s signature charcoal-mellowed Tennessee Whiskey, in the first registered distillery in the U.S. Today, the company makes whiskey using some of the same techniques as it did back then, while incorporating modern manufacturing practices to distribute worldwide.

Crafted in Tennessee