Innovating MICE With Germany
MICE Talk|March 2017

Germany's strong position in key global technologies, its excellent infrastructure and good value for money speak for themselves. From venues, to attractions, accommodation and other services, Germany offers it all and much more.

Kanchan Nath
Innovating MICE With Germany

Germany is the geographic and economic centre of Europe. It is not only the EU’s largest economy and market but, with its nine borders, it is also a hub for the growth markets of Central and Eastern Europe. the country ranks as the number one location for trade fairs and Europe's optimum location for conferences and conventions. As a MICE destination, it is already in the top league, ranking second world-wide and number one in Europe.

Sharing numbers, Romit Theophilus, Director-Sales and Marketing, GNTO India, says, “Germany’s perception as a favourable leisure and MICE destination has been growing in India. We have witnessed a steady growth in visitor overnights from India to Germany in the past few years. From January to November 2016, the country witnessed an encouraging 7.8 percent growth accounting for over 7,00,000 visitor overnights over the same period in 2015.”

CONNECTIONS FROM INDIA

India is very well connected to many cities in Germany, via several carriers including Lufthansa, Air India, Qatar, Etihad/ Air Berlin, Air France KLM amongst others. Numerous airlines offer special fares for group movements that can be very lucrative.

EVENT-FUL GERMANY

Germany offers a plethora of venues and offbeat locations ideal to host your next event or conference. From hidden gems such as the town of Gorlitz, which has served as the backdrop for several award winning Hollywood movies, to the famous Freidrichstadt Palast or the glamourous show theatre in Berlin. Apart from Berlin, Munich Hamburg, Stuttgart, Cologne, Leipzig and many other cities are popular MICE destinations.

BUSTLING BERLIN

This story is from the March 2017 edition of MICE Talk.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 2017 edition of MICE Talk.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MICE TALKView All
MICE ushering THE TECH WAY
MICE Talk

MICE ushering THE TECH WAY

Ashwani Goela, General Manager, Crowne Plaza Jaipur Tonk Road, highlights on the MICE incentives its hotel has in offering.

time-read
2 mins  |
November 2016
Infrastructure on ICPB radar
MICE Talk

Infrastructure on ICPB radar

In tourism, one of the main challenges is said to be lack of infrastructure, this is true for MICE. At the 9 th Conventions India Conclave (CIC), the first session deliberated on ‘Infrastructure-The Big Picture’.

time-read
6 mins  |
November 2016
Business Connections to Take Off
MICE Talk

Business Connections to Take Off

Air Canada is looking at boosting the business as well as leisure traffic travelling between the two countries, says Duncan Bureau, VP, Global Sales, Air Canada.

time-read
3 mins  |
November 2016
MEET(ing) me half-way
MICE Talk

MEET(ing) me half-way

At the Emirates First Class Lounges at Dubai Airport one can just disembark from the plane, freshen up and head straight for that important meeting.

time-read
2 mins  |
December 2016
preferred by billions
mice talk

preferred by billions

in spite of facing competition from otas and accommodation aggregators, arpit pant, regional director, south asia & middle east, preferred hotels and resorts, is optimistic about the market.

time-read
3 mins  |
january 2017
it's only business with one & only
mice talk

it's only business with one & only

ivy kwan, vice president, sales and marketing, asia pacific, one&only resort, talks about the kind of luxury their different properties offer for mice.

time-read
3 mins  |
january 2017
Shoppers' Stop
MICE Talk

Shoppers' Stop

Singapore offers distinctive experiences through its lively entertainment and retail offerings, against a kaleidoscope of cultures, acclaimed museums and theatre productions

time-read
1 min  |
February 2018
For A Digi-Smart Business Traveller
MICE Talk

For A Digi-Smart Business Traveller

FCM Travel Solutions, and KPMG recently released industry’s first insights on disrupting technologies in the travel industry via an analytical whitepaper titled ‘The Digi-Smart Indian Business Traveller’. Rakshit Desai, MD, FCM Travel Solutions, tells us more.

time-read
4 mins  |
February 2018
A Perfect MICE Getaway
MICE Talk

A Perfect MICE Getaway

Alpa Jani, Acting Hub-Head MEISEA, South African Tourism, elaborates on the suitable MICE incentives South Africa as a destination offers to Indian MICE groups

time-read
4 mins  |
February 2018
Of Hybrid Weddings & Experiential Moments
MICE Talk

Of Hybrid Weddings & Experiential Moments

To stay relevant in the wedding space one needs to evolve, says Mahesh Shirodkar, MD, Tamarind Global

time-read
3 mins  |
February 2018