A LEADER IN THE COMMERCIAL VEHICLE (CV) segment with over 45% market share, Tata Motors has been a major trendsetter in the Indian automotive industry. With pioneering products catering to specific needs of the changing market, the company has managed to stay ahead in the game through its future-ready range of vehicles.
When the businesses were battling the disruptions caused by the Covid-19 outbreak, Tata Motors was busy bringing out new vehicles into the market while achieving the feat of launching 21 CVs simultaneously in October 2021 alone – something that reaffirms its agility and adaptability in the face of the pandemic.
As the automotive industry gets ready for a new world full of disruptions and innovation - all aimed towards promoting sustainable mobility, the CV manufacturer is well poised to lead the change in India as it remains one of the early adopters of newer, cleaner and greener technologies - be it electric vehicles, CNG or hydrogen fuel.
In an exclusive interview with Manufacturing Today, Tata Motors Executive Director Girish Wagh unravels what drives the CV manufacturers to constantly up the bar in this highly competitive market while promoting innovation and technological breakthroughs that can change the course of India's CV industry in years to come.
HERE ARE THE EXCERPTS:
How do you assess your current standing in the CV segment in terms of market share, recent performance, and growth prospects?
Tata Motors is the most trusted and the largest CV manufacturer in the country and enjoys a market share of 45.4% as of Dec 2021, thanks to our superior and robust vehicles and world-class aftersales solutions. We have been gaining market share in all of our segments viz. SCV, I&LCV, M&HCV and passenger CV.
This story is from the March 2022 edition of Manufacturing Today.
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This story is from the March 2022 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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