One of the beauties of Facebook is that you can get instant gratification with a variety of money-making samples such as tips from property investors, small business experts and digital marketing gurus, and a plethora of miscellaneous social goop that seems to get stuck all over your social media pages.
It happens to me all the time. I’ll like a few posts and then BAM! Those people are everywhere in my Facebook feeds, Facebook ads, Google search ads and Google ads on other pages I visit. It’s called “retargeting”, and while it’s a wonderful marketing tool if you’re on the other side of the equation as a consumer it can get a little overwhelming at times.
Retargeting is when a marketer tracks your visit to their site by using a “pixel” embedded into its site or ad, and then tracks you everywhere you go on the internet like a bit of chewing gum on your inter-web shoes.
This story is from the September 2017 edition of Money Magazine Australia.
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This story is from the September 2017 edition of Money Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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