Ad Tech Industry Changes Drive PR Opportunities
As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulations has challenged all the major players. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. These changes set up occasions for lively public discussions for clients. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. CTV ad spend alone will rise to $7 billion by year's end.
Media covered these areas accordingly. Compliance, privacy and ITP/cookie-tracking weren't just the domain of marketing and ad tech trade press. The issues drove headlines more broadly, across business and top-tier technology media. The power of CTV and OTT advertising was also covered as consumer adoption has grown. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors.
But what can we expect in 2020? What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? Here are four predictions based on conversations I've had with clients, colleagues, journalists, and analysts.
CCPA is the latest privacy regulation
This story is from the January - June 2020 edition of PR COMMUNICATION AGE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January - June 2020 edition of PR COMMUNICATION AGE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Consumer Engagement To Be Kept Top Priority In Times Like Covid 19?
The disruption caused by COVID-19 pandemic early in 2020 has impacted the relationship between businesses and its consumers, changing the buyers landscape forever.
TITBITS OF PUBLIC RELATION- FROM ITS STARTING TILL NEW NORMAL SITUATION
Public relation (PR) is the practice of managing the spread of information between an individual or an organization (such as a business entity, government agency, or a nonprofit organization) and the public.
SNIPPETS
SNIPPETS
SMARTPHONE: REALLY SMART IN TEACHING LIFE AND LEADERSHIP LESSONS!!!!!!!!!
God has given us a wonderful gift of life.Learning is life time journey.
News Roundup
FC Kohli, 'father of Indian IT industry', passes away
GOAL SETTING, A ROADMAP FOR FUTURE
According to Wikipedia the exact definition of a goal is: A desired result a person or a system envisions, plans and commits to achieve a personal or organizational desired end-point in some sort of assumed development.
ETHICS IN BUSINESS AND CORPORATE GOVERNANCE
Ethics is quite old as a subject but in recent years ethics and ethical behaviour in business have emerged as a topic of interest due to mis-governance in corporate houses and banks despite having a well laid governance structure in place with checks and balances in systems and procedure. This is attributed to lack of ethical behaviour and culture.
CHANGE MANAGEMENT - REQUISITE OF MODERN DAY BANK MANAGEMENT
Nothing is Permanent except change, as it is rightly said, with the advent of technology and innovation, Dynamism had become the essence of Bank Management in almost all the facets of Banking Industry. Moreover Present era of Covid has taught us how to cope up with unexpected new normal.
Carving Self
Carving Self
5 Ad Tech PR Predictions For 2020
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising.
