How brands can adapt and mold their journeys to tap the Gen Z and Alpha audiences on this emerging platform.
The Metaverse has revolutionized the internet, transforming it into a virtual world. With people investing significant amounts in virtual properties and celebrity residences, and platforms such as Roblox amassing over 200 million monthly active users, brands need to seize this opportunity to appeal to the young Gen Z and upcoming Generation Alpha, who will grow up with Web 3.0. Metaverse is a collection of interactive, interconnected digital spaces that are viewable in 3D. These virtual spaces adapt to user activities and interactions, providing an immersive experience. This is a favorable time for businesses to leverage the Metaverse, as more online concerts are taking place and technologies like VR/AR hardware are becoming more accessible and scalable. Edge computing and AI engines have also significantly accelerated processing power.
1 Monitoring Gen Z and Alpha Users
This story is from the August 2023 edition of Retailer.
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This story is from the August 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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