GLOBAL CHAMPION FOR SMALL BUSINESSES
Retailer|January - March 2020
METRO Cash and Carry India works with a vast network of over 3 million business customers and 8 lakh small traders and kirana store owners. More than a decade after its entry, the global champion for independent business, as they call themselves, METRO Cash and Carry India is tasting success in India.
Shwetha Satyanarayan
GLOBAL CHAMPION FOR SMALL BUSINESSES

Small is beautiful. In case of German wholesale retailer METRO Cash and Carry India, it is not just beautiful, but small is bigger and better. After all, it’s this small, strong chain of over 8 lakh traders and kirana store owners which is crafting success for the wholesaler giant. In fact, it’s this ‘small chain’ that is driving the company’s billion-euro-revenue dream in India.

The Bengaluru-headquartered multinational reported 11 % increase in sales at Rs 6,140 crore for the financial year ended December 2017-18, announcing it turned profitable 15 years after it entered the India market. In 2018-19, the German company announced it turned profitable for the second year in a row with 10 % increase in sales, with Rs 6,755 revenue. According to its filings with the Registrar of Companies (RoC), during the last financial year, METRO posted Rs 217.4 crore net profit. The company expects to continue to grow at high double digits in the next few years.

While a major force that turned tables for METRO Cash and Carry India has been its approach towards kirana stores, whether it was launching SMART Kirana program or simply celebrating Own Business Day, METRO Cash and Carry India has truly benefited from empowering kiranas.

DIGITIZING KIRANAS DRIVES GROWTH

Looking back at how the wholesale giant has grown in the last four years, especially after its current MD and CEO Arvind Mediratta became the honcho, Mediratta is quick to point out that the market has completely changed in the last four years.

“There is a lot more competition in B2B, B2C and online space with online players becoming aggressive and on the other hand, customer expectations have also changed. Customers expect better value and shopping experience even at a kirana store,” he stresses.

This story is from the January - March 2020 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January - March 2020 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM RETAILERView All
The Rise Of Value Retail
Retailer

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

time-read
6 mins  |
August-September 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 mins  |
August-September 2024
INDIA'S DIGITAL DECADE
Retailer

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

time-read
3 mins  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 mins  |
August-September 2024
EPICUREAN LEGEND ATUL KOCHHAR
Retailer

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

time-read
2 mins  |
August-September 2024
How Delivery-First Model is Taking Shape in India
Retailer

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

time-read
3 mins  |
August-September 2024
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
Retailer

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

time-read
3 mins  |
August-September 2024
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

time-read
3 mins  |
August-September 2024
The Friendly Neighborhood Malls Resurgence
Retailer

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

time-read
3 mins  |
August-September 2024
THE EVOLUTION OF OUTLET MALLS IN INDIA
Retailer

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

time-read
6 mins  |
August-September 2024