Why Imported Fruits Business Is the Next Big Thing in Grocery Retail?

Every format of retailing has a history of challenging the odds and registering sharp growth among foremost hurdles. Betting on the increasing desire of Indian consumers, the future of India’s fruit business looks very bright in the years to come.

- Sahil

Fruits consumption in India has always been driven by the changing consumer aspiration. Going back to the time, when online commerce was an alien term, shopping needs for such products were constrained by retailers themselves. With the westernisation of society and the growing health consciousness, the demand of imported fruits has splurged in the country over the last couple of years.

Every format of retailing has a history of challenging the odds and registering sharp growth among foremost hurdles. Betting on the increasing desire of Indian consumers, the future of India’s fruit business looks very bright in the years to come. The zeal of buying US apple, New Zealand kiwis or China pears is on a rise.

Foreign fruits, however, don’t come cheap and often command a premium of 50 per cent over locally produced fruits. For example, kiwi fruit grown in the hilly regions of India is sold at $3 to $3.5 per kg, while the New Zealand variety is sold slightly higher at $4.5- $6 per kg.