TECHNOLOGY IS DISRUPTING TRUCK TIRE MAINTENANCE

Companies that adopt disruptive technologies like Cloud-based, TPMS 2.0 systems position themselves to be extremely successful in a fastchanging and highly-competitive environment by utilizing the data and visibility this technology provides to optimize tire performance and maintenance and expedite operations.

Everywhere you go, it seems, people are talking about disruptive technology. This is especially true in the trucking industry in which electric and autonomous vehicles are starting to take center stage. If you are not familiar with this term, disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry.

This term was coined by Harvard Business School Professor Clayton M. Christensen in his 1997 best-selling book, The Innovator's Dilemma. Christensen classified new technology into two categories: sustaining and disruptive. Sustaining technology relies on incremental improvements to an already established technology.

Examples of disruptive technology are: the automobile which replaced the horse and carriage and made buggy whips obsolete; the personal computer (PC) which displaced the typewriter and changed the way we work and communicate forever; and the smartphone which displaced the cell phone and PDA and, because of the available apps, also disrupted: pocket cameras, MP3 players, calculators and GPS devices.