We'll Emerge as a Global Sr Brand
Rubber Asia|September - October 2016

The formation of ARLANXEO, a joint venture of two industry giants LANXESS and Saudi Aramco -- is a landmark development in the global synthetic rubber business. In an interview to Rubber Asia, Jan Paul de Vries, Chief Executive Officer of ARLANXEO, explains the factors that led to the formation of the new JV, how it will leverage the combined strengths of the two partners to enhance their competitive edge in the global market and how it will benefit the customers. He points out that the current market environment with over-capacities and price pressure is a major challenge for the SR industry and asserts that ARLANXEO is well-prepared to face this challenge and position itself as a fully integrated major player in the synthetic rubber industry.

We'll Emerge as a Global Sr Brand

How do LANXESS and Saudi Aramco gain from the formation of ARLANXEO?

ARLANXEO combines the strengths of its two partners, LANXESS and Saudi Aramco, bringing together the synthetic rubber businesses of LANXESS with leading market positions and the world’s largest integrated energy enterprise, Saudi Aramco. Therefore, ARLANXEO will be able to produce synthetic rubber in a fully integrated value chain in the mid-term -- from the oil field to the end-product.

Before the establishment of ARLANXEO, LANXESS was the only company among the leading international rubber producers that was not backwards-integrated – as one of the key market players in synthetic rubber there was still a clear gap in our value chain.

Under the umbrella of ARLANXEO our rubber business will strengthen its competitive position in the future due to having direct access to key raw materials. On top of this, this alliance of two strong partners gives us a competitive edge in the ongoing challenging market environment of the global rubber business.

Is the growing trend of consolidation in the SR industry one of the main reasons for forming ARLANXEO? Going forward, do you see more consolidations in the industry?

With the establishment of ARLANXEO, we have resolved the backward integration issue. ARLANXEO will be a company with a fully integrated value chain. As stated before, ARLANXEO is a partnership formed by two companies who saw the benefit of leveraging each other’s strengths to gain mutually from having a stronger footing in the market.

In the chemical industry, we do indeed see a process of consolidation at the moment. Companies are re-orienting themselves due to the changing environment in the global chemical industry. Driving factors here include the new role of the Chinese companies looking for further growth and know-how opportunities, both within and outside China.

This story is from the September - October 2016 edition of Rubber Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September - October 2016 edition of Rubber Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM RUBBER ASIAView All
EVS: What's In Store For Rubber Auto Components?
Rubber Asia

EVS: What's In Store For Rubber Auto Components?

Evs are going to rule our roads sooner or later. The crucial question here is: How far will this affect the rubber auto components sector? Though there are no clear estimations of the impact of EVs on the auto components industry, indications are that innovative and light-weight rubber and plastic components will have immense scope in the EV era.

time-read
4 mins  |
November-December 2019
TECHNOLOGY IS DISRUPTING TRUCK TIRE MAINTENANCE
Rubber Asia

TECHNOLOGY IS DISRUPTING TRUCK TIRE MAINTENANCE

Companies that adopt disruptive technologies like Cloud-based, TPMS 2.0 systems position themselves to be extremely successful in a fastchanging and highly-competitive environment by utilizing the data and visibility this technology provides to optimize tire performance and maintenance and expedite operations.

time-read
5 mins  |
November-December 2019
SLOWDOWN HAS NO IMPACT ON AUTO RUBBER COMPONENT INDUSTRY
Rubber Asia

SLOWDOWN HAS NO IMPACT ON AUTO RUBBER COMPONENT INDUSTRY

FROST & SULLIVAN EXECUTIVES

time-read
4 mins  |
November-December 2019
PROVIDING SOLUTIONS TO GLOBAL RUBBER COMPOUND REQUIREMENTS WITH STATE OF THE ART MIXING FACILITY: MR. ADITYA GUPTA, CEO, GB GUMMI LLP
Rubber Asia

PROVIDING SOLUTIONS TO GLOBAL RUBBER COMPOUND REQUIREMENTS WITH STATE OF THE ART MIXING FACILITY: MR. ADITYA GUPTA, CEO, GB GUMMI LLP

GB Group has been a leading innovator, manufacturer and supplier of rubber molded, rubber to metal bonded and sealing products for automotive and industrial applications for over three decades. With experience and foresight of more than 37 years with GB rubber products, GB Gummi LLP is a strategical move of entering into the rubber compounding business with its expertise in the manufacturing of rubber products, realizing the growing demand for the high-quality rubber compound. In an interview with Rubber Asia, Aditya Gupta, CEO of the company, says that GB Gummi LLP is poised to make significant strides in the global rubber compounding market. According to him, the company will closely monitor the current and future demands of the automotive industry. “As far as compounding is concerned, we are future-ready in terms of recipes and production capabilities for any form of industry,” he adds. EXCERPTS:

time-read
6 mins  |
November-December 2019
INDIAN NR MARkET GETS A BREATHER
Rubber Asia

INDIAN NR MARkET GETS A BREATHER

After the recent spell of poor prices mainly on account of growing imports and lower international prices, the Indian natural rubber market is witnessing a resurgence of late. The trend is attributed to the slump in production in the major NR producing countries like Thailand and Indonesia due to widespread fungal infection in rubber trees. Against this backdrop, indications are that domestic prices are all set to bounce.

time-read
5 mins  |
November-December 2019
HOW OLD IS TOO OLD?
Rubber Asia

HOW OLD IS TOO OLD?

Following the UK proposal for a ban on heavy duty tyres over 10 years of age and the possible extension of this to tyres used on taxis as well, most new tyre manufacturers are more cautious of setting an age limit on the use of their products than stressing the importance of regular checking and good maintenance.

time-read
6 mins  |
November-December 2019
FOR WIDENING SKILLING REACH  RSDC & NSKFDC JOIN HANDS
Rubber Asia

FOR WIDENING SKILLING REACH RSDC & NSKFDC JOIN HANDS

Continuing with its drive to extend the benefits of skilling to the lowest strata of society, RSDC has tied up with National Safai Karamcharis Finance And Development Corporation (NSKFDC), a Government of India undertaking.

time-read
1 min  |
November-December 2019
EFFICIENCIES & SURVIVAL
Rubber Asia

EFFICIENCIES & SURVIVAL

What other low hanging fruit is available to the modern transport operator that compares with the savings that can be generated by real time monitoring of tyres? Give the humble tyre that supports the loads you impose the only thing it requires to perform for your gain -- the appropriate level of inflation. It is only air, it costs little and provides far greater returns than any other “improvement”

time-read
4 mins  |
November-December 2019
BATTLE RAGING AGAINST PART-WORNS IN EUROPE
Rubber Asia

BATTLE RAGING AGAINST PART-WORNS IN EUROPE

Recently organisations around Europe have stepped up their ongoing campaigns against the continued totally illegal and irresponsible practice of promoting and selling part-worn tyres

time-read
3 mins  |
November-December 2019
APOLLO TYRES JOINS WITH GARC FOR FIRST TYRE TEST TRACK IN INDIA
Rubber Asia

APOLLO TYRES JOINS WITH GARC FOR FIRST TYRE TEST TRACK IN INDIA

This test track will be used for testing wet grip of tyres as per standard specifications

time-read
2 mins  |
November-December 2019