As we navigate this new landscape of work and business post-corona, esports is one of the many industries that’s being heavily impacted.
In my opinion, this is going to be a watershed moment for esports.
Usage data on social platforms is exploding across the board – same for platforms like YouTube and Twitch. On top of that, a lot of parents are getting educated on esports during this time. As they’re sitting at home, some of them are paying attention to their 19-year-old’s favourite hobby, and some are even getting involved because they’re just getting tired. You can only watch so many movies online. You can only work so much. You can only watch the news so much.
As usage numbers grow, more and more brands are considering the option of getting involved in the world of esports and what that would take.
Here are a few things to keep in mind:
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This story is from the August 2020 edition of SME Magazine Singapore.
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This story is from the August 2020 edition of SME Magazine Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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