The impetus to provide comprehensive product selection frequently causes online sellers to neglect the basics of shopper behavior. In a nutshell, all shoppers—whether procurement specialists, business owners, or general consumers—want to be pleased. When products are difficult to find, and when details about them are sparse, poorly organized, or sloppily communicated, online buyers flee.
This story is from the February 2021 edition of The BOSS Magazine.
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This story is from the February 2021 edition of The BOSS Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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