GROWING RELATIONSHIPS IS KEY TO GROWING BUSINESS.

KING LIVING CEO ANNA CARRABS REVEALS HOW SHE AND HER TEAM SUCCESSFULLY TOOK THE AUSTRALIAN-BASED FURNITURE BRAND GLOBAL.

- JULIE COOPER

When King Living CEO Anna Carrabs signed on with the award-winning, Australian-based furniture brand in June 2015, she was assigned a mission. Founder David King wanted her to ensure the brand would still be thriving in 100 years. The very next month, Anna took the company global. “Now we have the right team, the right systems and the right platform in place,” she says. “The longevity has been created.”

But, it didn’t happen overnight. Anna worked tirelessly to prepare the company for global success. “I had a really good base to work with – the creativity and the product are second to none,” she shares. “As expected with a rapidly growing business, we had to implement robust systems and organisational structure to facilitate our expansion plans. So, I’ve spent my time setting the platform that would allow us to take the business global.”

King Living’s first foray on the global stage was in Singapore. From there, it moved into New Zealand and, most recently, to Vancouver. To say things are going well would be an understatement. “The Australian brand is so well received in other markets,” Anna says. “It’s seen as something new and fresh. Combined with purposeful design and the highest standard of quality, it’s considered to be affordable luxury.”

Using a vertically integrated model, King Living handles everything from design through to manufacturing and sales. This gives the furniture powerhouse a great deal of control over the quality and performance of its designs – and a leg up on its competitors.