HIGHWAY STAR

IN REGIONAL AUSTRALIA, WHERE TRUCKS ROUTINELY NAVIGATE VAST STRETCHES OF HIGHWAY, THE ROAD BETWEEN AGRIBUSINESS AND COMMUNITY IS SHORT. DENILIQUIN FREIGHTERS IS AN OLD HAND AT THAT ROUTE, WHICH CEO VICKI MEYER SAYS IS ITS MOST IMPORTANT ONE.

- MICHAEL WAYNE

NAME: Vicki Meyer

COMPANY: Deniliquin Freighters

POSITION: CEO

LOCATION: Deniliquin, Australia

Agribusiness in regional Australia wears many faces, but only one resolve. From the farmers praying for rain to the truckers carrying local produce to the world beyond, there’s a collective interest in supporting and investing in the community. In the New South Wales southern basin, where water security is crucial yet capricious, the community is of one accord in its fight for the continued viability of agribusiness.

That’s why, although many of Deniliquin Freighters’ clients and destinations are far from the Murray-Darling, CEO Vicki Meyer’s thoughts are never far from her home. “I’m a very strong social advocate for people getting excited about living in Deniliquin,” she says. “We’re eight hours away from Sydney, four hours from Melbourne and, geographically, we are very well situated for the work that we do.”

As one of Australian agribusiness’s leading carriers, the work of Deniliquin Freighters is critical to the survival of the area. And as Vicki sees it, survival in the Murray-Darling basin means adaptability, which is the reason the company operates in a very different way to other carriers.