IN FOCUS
NAME: Dietmar Hunecke
COMPANY: Mubea Automotive Components China
POSITION: Managing Director
LOCATION: Taicang, China
Everyone loves a story that begins with an apprenticeship and ends with a top job in a corner office. Such is the inspiring journey of Dietmar Hunecke, who started out as a toolmaker at Mubea’s headquarters in Attendorn, Germany nearly four decades ago and is now Managing Director of Mubea Automotive Components China.
His challenges, particularly since taking on the role in mid-2019, have been monumental, mostly triggered by external circumstances such as China’s decreasing automotive market and COVID-19. “Sometimes I apologise, joking with my people at Mubea that since I took over, the crises have come,” Dietmar laughs.
Mubea is a global leader in the development and production of automotive parts, a specialist for high-strength spring components and other lightweight products for chassis, lightweight car bodies and powertrains. It employs 14,300 people in 45 locations around the world and has been an owner-operated family company since it was founded in 1916, with the name derived and trademarked in 1931 by combining the two founding families’ names.
“The first family is Muhr, giving the M-U, and the second family is Bender, so you have the B-E. The A is for Attendorn, which is still the global headquarters of Mubea,” Dietmar explains.
This story is from the March 2021 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2021 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.