FRESH VISION
The CEO Magazine Asia|June 2021
THANE TAITHONGCHAI LEFT HIS LIFE IN THE UK BEHIND TO LEAD THE FAMILY BUSINESS, STARPRINT VIETNAM, TOWARDS A MORE MODERN AND SUSTAINABLE FUTURE.
ANNE MAJUMDAR
FRESH VISION

Born and raised in the UK, Thane Taithongchai had never really contemplated pursuing a career in Vietnam, but when the chance to join the US$36 million family printing business, Starprint Vietnam, came up, he heeded his instincts and seized the opportunity. Five years later and already General Director of the company, he has not looked back.

Following in his father’s footsteps was a daunting prospect, but Thane was confident he could bring something new to the table, he tells The CEO Magazine. He describes the pair as “quite different characters”, which is reflected in their leadership styles. His father is “strong and clear minded”, while Thane prefers to take a “democratic leadership style”.

“I’m trying to adopt a more systematic and collaborative approach to leadership, and I’m working on systems of expectation and information, working to structure the organisation in such a way that responsibilities are clearly defined, and incentive models are put in place,” he says.

This story is from the June 2021 edition of The CEO Magazine Asia.

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This story is from the June 2021 edition of The CEO Magazine Asia.

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