NAME : Chito Ho
COMPANY : Brookside Group of Companies
POSITION : CEO
LOCATION : Manila, Philippines
The past 12 months haven’t been the easiest for the agriculture and livestock industry in the Philippines. Along with grappling with the effects of the COVID-19 pandemic like the rest of the world, the country, along with many of its South-East Asian neighbours, has had another outbreak to contend with: African swine fever (ASF), a viral disease that has high mortality rates in pigs and wild boar. For businesses like the Brookside Group of Companies, it’s a situation that has threatened its two greatest assets: its people and its livestock.
Brookside CEO Juanito Ho, or Chito as he prefers to be called, tells The CEO Magazine that in order to protect against the spread of both viruses, the company has made significant investments in security. “Along with two distinct streams of biosecurity for our animals and for our people, we have also invested in automated feeding systems, collections and grading,” he reveals. “We have also digitised all our monitoring, remote viewing, controls, auditing and management.” Such initiatives also extend to the delivery and logistics of its bestselling table eggs and other products. “We have worked to minimise direct contact with our customers, while working even harder to maintain the same level of excellence in our services despite the difficulties.”
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