Q1. As the digital age loomed over print media, Anandabazar embraced an online strategy that sought to gratify the demands of its readers.... Share some more triggers that will drive the print media industry in the coming future?
A. Apart from providing content online, we have embarked into many more digital ventures like ABP Weddings, a Digital Matrimony portal, ABP Pratibha, a platform for nurturing and developing talent beyond the curriculum like visual art, music, dance etc. Admissiontree.in, the school admission portal which eases the admission process.
Q2. There is a new race for growth in digital subscription. Beyond the ‘Trumpbump’, some national publishers are trying to secure stable growth while others have already reached a plateau. What specific areas you think the local publishers need to bring to subscribe in the battle for digital attention?
A. I believe people will pay for any content which is relevant and not available anywhere else. Anandabazar Patrika has an archive of all the news published since 1922. Many of the contents are invaluable.
Q3. The biggest challenge for multi-edition newspapers is how tominimiseduplication of effort by sharing content, management of advertisement schedules, page planning and distribution etc....Share your views on it.
A. We have 25 editions of Anandabazar Patrika and The Telegraph. We have unified management of advertising scheduling, page planning and distribution. Although we do not share the content between Anandabazar Patrika and The Telegraph, individually all the editions share content.
Q4. How do you see your organization shaping up to cope with the bigger responsibility? What is your further expansion plan?
This story is from the October 2019 edition of The Management Accountant.
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This story is from the October 2019 edition of The Management Accountant.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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