Kim Williams Design and Enrica van der Linden Architects have been collaborating with 22 Cape Road Investments for the last four years to create a unique package for investors that combine JH Conradie’s financial, investment and development background with Kim Williams’s marketing, behavioural strategy and interior design background, and the well-known skills of architect Enrica van der Linden.
The concept focuses on first finding the opportunity and then it is Kim and Enrica’s job to design a unique concept that will attract the right target audience; 22 Cape Road Investment then put the full project together.
Cape Dahlia specifically was a special project given it was initially the personal home of the investor, and therefore close to the team’s heart. Development on 22 Cape Road had made substantial progress prior to lockdown with only the finishing to complete. However, with the combination of good positioning and product packaging the building sold out during lockdown.
Cape Dahlia is a road away from Bloubergstrand beach and the focus was to create a modern coastal look that appealed to a variety of buyers, from first time homeowners, investors and those scaling down and looking for a simpler lifestyle.
How it was done
This story is from the Volume 10 / Issue 3 - November 2020 edition of To Build.
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This story is from the Volume 10 / Issue 3 - November 2020 edition of To Build.
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