Right On Track
TransREporter|October - November 2019
By improving first attempt delivery rates with technological advances, the optimal route to your customer’s heart can be decoded.
Krishna Khandelwal
Right On Track

The simple joys of life have come a long way from the time when collecting enough berries in the jungle for a full meal sufficed. Cut to modern times, when tearing open cartons to try on those brand new pair of hot red stilettos can paint your day happy. It’s not a surprise that we have grown accustomed to instant gratification, which companies feed to us, like parents pampering a child for a simple exchange of love and affection.

However, in the case of a company and its customers, on the failure of instant gratification, there is no parental bond holding loyalty in place. Studies show that 69 per cent of customers won’t shop with a retailer if an item they purchased is not delivered within two days of the date promised. This is why falling customer retention rates and brand loyalty through last-mile delivery challenges can pose a vital problem to the sustenance of your business.

This story is from the October - November 2019 edition of TransREporter.

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This story is from the October - November 2019 edition of TransREporter.

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