The AquaCentric Therapy brand persona is rooted in equanimity & resilience. Therefore, the entire space focuses on placemaking, wherein people can soak in the therapeutic experience in a subtle but integrated manner.
Speaking about the design, Harsh Manrao Founder, figments EXPERIENCE LAB stated, “The environment is such that the interactions between therapists and visitors are collaborative rather than instructive. The therapists become partners in the AquaCentric community’s resolve to bounce back to life. The inherent quietness to the site assists in creating a music of its own. We’ve tried to build on this quietness as a part of the transition from the threshold to the door of the center. The walk from the threshold is the first moment of truth, where the visitors are very subtly introduced to the facility.”
This story is from the February 2021 edition of Visual Merchandising and Retail Design.
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This story is from the February 2021 edition of Visual Merchandising and Retail Design.
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