AIS Windows is a unit of Asahi India Glass (AIS) dealing in premium door and window solutions. The brand boasts of a comprehensive range of innovative, high-performance offerings and is known for its cutting-edge value-added solutions in three substrates – UPVC, woods and aluminium that offer distinct features.
Concept objective
For its new experience center, AIS turned to Four Dimensions Retail Design to create a new retail identity in terms of store design, visual merchandising and visual communication. The experience center’s vision was to change customer perception of buying windows for their home by educating and demonstrating the brand’s core features in a phy-gital experience.
Says Naveen Karki, Plant & Technical Head, AIS Windows, “The AIS Experience Center’ is a first-of-its-kind experience center in the glass and windows industry, a unique place where customers can get to see, feel and experience solutions in glass and window & door systems. Our Experience Center was made with a clear vision in mind - to help both retail and institutional customers experience high-performance solutions AIS glass and Window systems offer, enabling them to make an informed choice for their spaces, be it residential or commercial.”
Articualting the vision into reality
Brand’s core objective was delivered by anchoring the concept around the brand’s five core technical benefits, namely enhanced aesthetics , acoustics, security, energy efficiency and privacy offered in their range of solutions.
This story is from the March 2021 edition of Visual Merchandising and Retail Design.
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This story is from the March 2021 edition of Visual Merchandising and Retail Design.
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