A spatial dance of the feathers
Visual Merchandising and Retail Design|February 2021
With ‘experiential’ being the operative word today, it’s not just retail brands who are seeking to convert their customer touch points into spaces for aesthetic engagement. Pune-based real estate brand Kekarav, for example, has tied up with Ratnsorb Architecture and Design to craft its sales office cum experience centre into a space that reflects the beauty of its muse - Kekarav or peacock.
Mohit Manghani
A spatial dance of the feathers

Real estate brand Kekarav’s sales office in Pune is an experience centre that aims at offering a green and wholesome sensory experience to customers. Designed by Ratnsorb Architecture and Design, the design philosophy of the space reflects the feather of the peacock, which is internalised into the whole design story. The colours, furniture and other elements adhere to the thematic premise of the peacock in all its glory.

“KEKARAV means ‘the sound of a Peacock’. Hence the entire design philosophy is taken from the bird and its habitat. The design brief for the Kekarav sales office was to have different sections in the given space: Design corner, Casfé corner, Sustainability corner, Tru corner, Finance corner and a 3D interactive model on a large media wall along with other ancillary support activities,” says Bergees Rusi Italia, Principal Architect, Ratnsorb Architecture and Design.

Diese Geschichte stammt aus der February 2021-Ausgabe von Visual Merchandising and Retail Design.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February 2021-Ausgabe von Visual Merchandising and Retail Design.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS VISUAL MERCHANDISING AND RETAIL DESIGNAlle anzeigen
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 Minuten  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

time-read
3 Minuten  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 Minuten  |
March 2021
For the love of Laminates… SURAT
Visual Merchandising and Retail Design

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 Minuten  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 Minuten  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 Minuten  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 Minuten  |
March 2021
The Design Divas…
Visual Merchandising and Retail Design

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

time-read
5 Minuten  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 Minuten  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 Minuten  |
March 2021