Ask him about his favourite quote and Amit Mohta, Joint Managing Director, Elemental Fixtures Pvt, promptly quotes a prominent character from the famous American TV show ‘Billions’. The line roughly translates into, “ We want to be too big to mess with”. Well, as someone who take his inspiration from that, Amit sure knows what it takes to keep a business going even in the toughest of times. The name ‘Elemental’ itself was born from a vision to be the 6th element in a person’s life, as Amit informs.
Elemental Fixtures, which started its journey 6 years ago with a 15,000 sqft set-up and targeting only FMCG clients and the POP business, recently opened its new factory in Bommasandra, Bangalore. Spread across 4,30,000 + sq feet, the new factory comprises a dedicated millwork factory, metal workshop and powder coating under one roof. The company currently has a headcount of 500 workmen. In a freewheeling chat with VM&RD, Amit Mohta takes us through the journey of the company, what keeps him going in this business, about the team, work culture and how they are planning to become the ‘Amazon of the fixture manufacturing company’.
To begin with, how does 2020 look from a business point of view?
Overall retail business sentiments are down. Retail expenditure is reducing per sqft. The clients are not spending money. Six years ago, if the client were spending Rs 2000 per sqft, today they are spending Rs 800 per sqft. Also, there is no clear number regarding the new retail stores opening in India. Also, too many players have come into the market and the market share is being divided. But I see a huge growth opportunity in the F&B sector. So overall in 2020 we will have to relook our business focus.
Traditional retailers seem to be an opportunity today specially in tier 2 and tier 3 markets. Are you planning to approach them?
This story is from the February 2020 edition of Visual Merchandising and Retail Design.
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This story is from the February 2020 edition of Visual Merchandising and Retail Design.
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