Brand Optics Express wanted to renovate their existing opticals store in a way that would help in maximizing sales and lend a unique identity to the store, all within a limited budget. Taking cue from this, Sync Design Studio designed the store as a progressive composition of different elements and contrasting materiality.
Bhavuk Jain, Partner, Sync Design Studio, explains, “The design is a marriage of customized optical objects removed from their original context and then amalgamated with a purposeful concept to result in an art like installation gallery with a bold and minimal ideology. The 250 sq. ft. soft minimalistic, architectural space and the natural materials were the two distinctive features of the interior. The main goal of the project was to create a convenient, ‘clean’ design that does not distract, but, guides and helps customers navigate the range.”
Shelves convey the experience
Bu hikaye Visual Merchandising and Retail Design dergisinin January 2021 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin January 2021 sayısından alınmıştır.
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