Anita Dongre’s new flagship store sprawling over 10,000 sq ft at Delhi’s Qutub is the designer’s ode to her Rajasthani childhood connect. The ostentatious haveli makes you forget whether you are at a store or at some majestic expedition. VM&RD chose the latter!
Designer Anita Dongre has a very deep rooted connect to Rajasthan that comes from spending a substantive period of her childhood in Jaipur at her grandparents haveli (house). The design thus seeks to recreate spatial patterns of the architecture of Rajasthan, (a region that influences Anita’s work too significantly), transporting the visitor to the bygone era and regal splendor of a stately haveli. The store is spread across two floors. Like old Indian homes, the rooms of the Haveli meander into one another without any formal delineation - a progression of spaces akin to a home, with many rooms and passages intermingling.
This story is from the February 2017 edition of Visual Merchandising and Retail Design.
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This story is from the February 2017 edition of Visual Merchandising and Retail Design.
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