Despite the growth of pure play online giants, brick-and-mortar retailers still control over 95% of the market globally. However, the retail streetscape has seen some disruptive ways of blending the omnichannel expectations of customer at the storefront using new innovative technological development in window displays to deliver undated and memorable storefront experiences.
With the popularization of video content across all channel, the triggers for ‘attracting’ and creating ‘interest’ for shoppers at physical store windows have moved from impactful installations to dynamic video content in Digital Window Displays of today. Thanks to the compulsive habits of the usage of smartphones by new-age consumers, interactivity will soon become a necessity at physical store touch points. Trends have shown that the ‘Art and Science’ of display has now been transformed to the ‘Art and Tech’ of display.
Looking at the developments in technology and its application in this front by many leading brands globally, Digital Window Displays can be classified into 4 window display techniques- Digital Prop, Digital Wall, Digital Interactive and Digital Hybrid windows. Below are some examples of innovative applications that illustrate the new ‘Art and Tech’ of Window Display.
This story is from the February 2017 edition of Visual Merchandising and Retail Design.
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This story is from the February 2017 edition of Visual Merchandising and Retail Design.
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