Celebrating the heritage of Indian handloom sarees, Taneira believes in empowering the handloom weaving industry and encouraging Indian women to embrace the ‘saree’ as a progressive garment.
Shyamala Ramanan Business Head, Taneira
Taneira, the youngest brand from Titan Group, is a brand that promotes India’s great range of handloom sarees, and with the sole objective of reviving the joy of wearing a ‘sari’ in the country today. Taking its first step in January 2017, the brand name comes from - Tan of Tanishq & Titan and Ira - from Goddess Saraswati. With two stores in Bangalore today, Taneira has transformed the way we shop for sarees.
VM&RD caught up Shyamala Ramanan, Business Head for Taneira, on the brand’s philosophy, its store experience and how it plans to stand out in the highly competitive category.
Tell us about the birth of Taneira?
This is a country rich in its heritage and textiles. Through our extensive research interviewing 4000 odd women, we found out that Indian women of any generation preferred to wear a saree for any celebratory moment in life. It starts with a girls’ graduation, engagement, wedding or housewarming. So, Taneira is for anyone who wants to revel her femininity through the saree. With Taneira, we bring an extensive variety of handloom sarees under a roof and present the true heritage of this country.
How does Taneira portray the saree differently?
This story is from the October 2017 edition of Visual Merchandising and Retail Design.
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This story is from the October 2017 edition of Visual Merchandising and Retail Design.
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