Turn Your Employees Into Brand Ambassadors

You have invested time and money in finding the right talent to help ensure that the vision you have for the company materialises, so why not make your marketing as extraordinary as your employees?

- Amantle Mokubung

As a marketer, I’ve witnessed first-hand the rewards that flow when you channel between 5% and 10% of your revenue on marketing. That said, if I were to recommend doing the same to you as a start-up or emerging business owner, you would probably ask me what I’ve been smoking. Marketing expenses are likely at the bottom of your priority list and, if anything, you are probably focused on finding innovative, low-cost ways of promoting your offering.

One such tactic involves turning your employees into brand ambassadors, an approach that I believe entrepreneurs must begin to model and prioritise in their marketing strategies. It’s an authentic and engaging way to educate and communicate with prospects through trusted sources across different platforms. With the right approach, you will hit an emotional chord with your customers.

Spread the word, effortlessly