It's A Beautiful World Huda Kattan

The reigning queen of beauty on the Internet talks to HELLO! on all things bold and beautiful

- Farah Palia

Tell us about your role as the founder of the Huda beauty empire… “I have three distinct positions at Huda Beauty; I am CEO, Creative Director and the face of the brand. I am very much involved with scaling the business and am very hands on when it comes to defining the company structure, building the team, pricing strategy, content creation, marketing strategy, and more. I have a really good grasp on who our audience is, so I like to be part of everything, especially when it comes to product development and social media.”

Huda Beauty is a family affair… “Huda Beauty is a family owned and operated business and this is really the heart of the company. I work alongside my sisters Mona and Alya, and my husband Chris. Mona oversees brand strategy and product development and Alya is responsible for managing the brand’s social presence and creating content for all of our channels. Chris manages business development, operations and logistics.

We’re all workaholics within the family so it becomes really hard to switch off on weekends, which is why we have implemented a rule in the family where we don’t talk about anything work-related on Fridays. My sisters and I regularly drive each other crazy, and there are some boundary issues at times; but we’re all very open and honest people – so we always work it out.”

You are currently based in Dubai but traverse the world… how do people and places influence you?

“I love Dubai, but I also love to leave the city once in a while to explore different cultures and perspectives. Travelling really inspires me – that’s where I get the best ideas for product development and content! I particularly like Asia – it’s such an enigma to me, and just a really cool, exotic place, unlike anywhere else in the world.”