Troy Costa
Hello! India|August 2018

The Indian menswear designer talks to HELLO! on the art of fashioning a business out of design, his stellar roster of celebrity clients and the road ahead…

Farah Palia
Troy Costa

What inspires you today?

“Ideating visually is naturally enhanced by travel. My recent travels to Italy have enabled me to observe the many qualities that define Italian style… perhaps the most interesting being ‘sprezzura’ – it means nonchalance. It is the way in which clothes are worn, a mood of easy elegance.”

Tell us about your latest collection…

“This season at Troy Costa, we celebrate stripes that pronounce symmetry and cast a trendy character. We cater to a man who owns his sensual demeanor and is irresistibly suave.”

In your personal opinion, what are the individual roles played by both couture and prêt in India?

“Couture culture is here to stay as the lure of glamour is omnipresent. India holds its own when it comes to couture because of its artisanal legacy, rich craft and deep sense of history. Indian Couture is bridal-based and customised to a person’s individual style, its major customers being the elite. Fashion designers, much like myself, are keenly tapping the urban middle class and their increasing spends by introducing pocket-friendly prêt lines.”

What is the most important lesson you’ve learnt on the journey so far as a designer-cum-entrepreneur?

This story is from the August 2018 edition of Hello! India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 2018 edition of Hello! India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HELLO! INDIAView All
HEART OF A PRINCESS : ADISHREE SINGH
Hello! India

HEART OF A PRINCESS : ADISHREE SINGH

A CHAMPION OF SUSTAINABLE PRACTICES, THIS BRIGHT YOUNG ROYAL FROM J&K DISCUSSES HER WHOLESOME CHILDHOOD YEARS, HER SPECIAL BOND WITH HER GRANDFATHER, AND HER VISION FOR A BETTER WORLD FOR FUTURE GENERATIONS, IN AN INTERVIEW WITH HELLO!

time-read
4 mins  |
July 2024
THE UNSTOPPABLE : NORA FATEHI
Hello! India

THE UNSTOPPABLE : NORA FATEHI

She's lighting up the entertainment industry with her dazzling dance moves, hit songs and captivating acting, driven by her ambition to make a global impact. Yet, as she confides in HELLO!, she remains girl at heart, cherishing her childhood friends, seeking a good, god-fearing man, and longing for more time with her loved ones

time-read
6 mins  |
July 2024
BOBBY CHADHA
Hello! India

BOBBY CHADHA

WHILE HIS GLAMOROUS WIFE, RITU BERI, COMMANDS PUBLIC ATTENTION WITH HER BUSINESS, THE DAPPER BUSINESSMAN HAS CHARTED HIS OWN COURSE TO SUCCESS. IN A CHAT WITH HELLO!, HE DISCUSSES NAVIGATING LIFE OUT OF THE LIMELIGHT, FATHERHOOD AND THE SECRET TO A HAPPY MARRIAGE WITH HIS DETAIL-ORIENTED SPOUSE

time-read
3 mins  |
July 2024
Sandeep Namboodiry's
Hello! India

Sandeep Namboodiry's

The passionate chef stepped into the kitchen at the age of 7 to flip pancakes, and he hasn’t left it since, in spirit. He chats with HELLO! about his chic new eatery Mesa Lodhi, crafting a menu that sparks joy and a dish that delights him

time-read
3 mins  |
July 2024
MARIE-ANNE OUDEJANS
Hello! India

MARIE-ANNE OUDEJANS

OF DUTCH ORIGIN, SHE LIVED IN PARIS, NEW YORK, ROME AND MADRID BEFORE INDIA BECKONED, ULTIMATELY MAKING THE PINK CITY HER HOME. THE TALENTED AESTHETE SHARES WITH HELLO! HER PASSION FOR CREATING BEAUTIFUL PIECES INSPIRED BY HER DIVERSE HERITAGE, TRADITIONS AND CULTURES, HER LOVE FOR FASHION AND ART, AND WHY TRAVEL REMAINS HER FIRST LOVE

time-read
4 mins  |
July 2024
RIMPLE & HARPREET NARULA
Hello! India

RIMPLE & HARPREET NARULA

THE COUPLE INVITE HELLO! FOR AN EXCLUSIVE LOOK AT THEIR SOUTH DELHI DREAM HOME, FILLED WITH BEAUTIFUL ANTIQUES, ART AND FURNITURE FROM AROUND THE WORLD. THEY CHAT ABOUT THEIR PASSION FOR TRAVEL, CREATIVE PURSUITS OUTSIDE OF FASHION, AND THEIR DYNAMIC FAMILY BOND, WHERE CONFLICTS ARE RESOLVED AS QUICKLY AS THEY ARISE

time-read
4 mins  |
July 2024
BANITA SANDHU - FROM BOLLYWOOD TO BRIDGERTON
Hello! India

BANITA SANDHU - FROM BOLLYWOOD TO BRIDGERTON

ONCE CONFLICTED ABOUT NOT BEING INDIAN OR BRITISH ENOUGH, THE STUNNING ACTRESS HAS NOW EMBRACED HER DUAL IDENTITY AND IS LEARNING TO NAVIGATE THE WORLD MOST RECENTLY THAT OF REGENCY ENGLAND! ON HER OWN TERMS. THOUGH TIGHT-LIPPED ABOUT HER RUMOURED LOVE LIFE, SHE TELLS HELLO! THAT OFF WORK, THERE’S ONLY ONE PLACE YOU'LL FIND HER: AT HOME, IN SWEATPANTS AND A T-SHIRT

time-read
5 mins  |
July 2024
SUNIL SETHI
Hello! India

SUNIL SETHI

THE CHAIRMAN OF THE FASHION DESIGN COUNCIL OF INDIA REFLECTS ON HIS 15-YEAR LEGACY, SHAPING BRIDAL COUTURE AND LEADING THE COUNCIL, AHEAD OF THE FDCI-MANIFEST WEDDING WEEKEND ON AUGUST 3=4

time-read
4 mins  |
July 2024
CULINARY MAESTRO : ALEX SANCHEZ
Hello! India

CULINARY MAESTRO : ALEX SANCHEZ

THE AWARD-WINNING CHEF, KNOWN FOR CHAMPIONING LOCAL PRODUCE, PIONEERING SMALL PLATES AND CONTINUALLY REINVENTING HIMSELF, DISCUSSES HIS PASSION FOR COMFORT FOOD AND EMBRACING FATHERHOOD

time-read
7 mins  |
July 2024
Dancing In the Rain
Hello! India

Dancing In the Rain

From frizz to dampness and everything in between, revive your drizzle-drenched hair with HELLO!'s round-up of the best products to survive the storm and maintain a fabulous mane all season long!

time-read
1 min  |
July 2024