Cheryl 'Move Over Posh & Becks- It's All About Us Now!'

Cheryl and Liam plan world domination to rival the Beckhams.

- Hannah Fernando

By anyone’s standards, Cheryl and Liam Payne have had a whirlwind romance. But aside from the speedy headiness of their relationship, the pair have a much bigger task at hand. Make no bones about it: Cheryl, 33 – a virtual hermit since falling pregnant and indeed since having the baby – is squirrelled away at home making plans. BIG plans.

Sources close to the ambitious duo tell Now that Brand Payne is already in its early stages and the couple are ready to give the Beckhams a run for their money – with Liam, 23, even signing up to the management behind Brand Beckham. ‘Up until now, it’s all been about Liam and his solo career, while Cheryl’s been at home looking after their newborn, Bear,’ says our source. ‘But it’s only a matter of time before Cheryl reappears, and this time as a mum with a whole new market and potential fanbase. She’s a businesswoman and she knows there’s a massive potential for them as a couple – just as there was and has been for the Beckhams – who are undoubtedly worth more together than apart.’