Steve Jobs' ousting
MacFormat UK|October 2019

It may have been twisted in the telling, says Adam Banks, but Steve Jobs’ exit was Apple’s biggest drama

Steve Jobs' ousting

When the ‘1984’ TV commercial aired during the Super Bowl in January 1984, it made Apple a household name. The company founded six years earlier by Steve Jobs and Steve Wozniak was about to launch one of the most influential computers ever.

Yet Wozniak, after a plane crash in 1981, had already withdrawn from his role, and by September 1985 Jobs would be gone too, ousted by John Sculley, the Pepsi marketing man that Jobs had actually brought in to help Apple “change the world.”

This story is from the October 2019 edition of MacFormat UK.

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This story is from the October 2019 edition of MacFormat UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.