Retail Rebirth

Retail store survival in the era of online shopping.

- Antonio Jose Galauran

Mindless window shopping, spur of-the-moment splurging, and the endless hunt for the best bargain sales—such were the good ol’ days of brick-and-mortar shopping. This shopping lifestyle would stand as society’s purchasing norm for decades, only to be shaken by the entry of e-commerce.

ONSET OF ONLINE

E-commerce, also known as online shopping, revolutionized the way 21st century citizens purchase goods. Unlike traditional shopping that demands a buyer’s presence inside the store, e-commerce simplifies the shopping process, propelling it into global stardom. Since its surge, e-commerce has become widely considered as the next big wave in the retail industry.

With online shopping, customers no longer have to wait in queue in shopping malls or boutiques just to purchase the latest gadget upgrade or keep up with the hottest fashion trend. With just a few taps on your smartphone, you can have items delivered straight to your door step or office cubicle.

Online retailing’s success is now being brandished by proud industry players. Suddenly, Amazon, Lazada, and Zalora have turned into household names.

Additionally, unlike traditional stores that cap your bargain hunting at 10 in the evening, e-commerce provides 24/7 shopping experience which makes it a perfect match for today’s fast-paced, on-the-go lifestyle.

The internet is also one of the best places to scour for discount promos without having to leave your office chair. Instead of going around the mall just to find the perfect outfit, simply installing a shopping app or following a brand’s social media page would give you first-hand access to the latest discount rates.

A MELTING MARKET

E-commerce sure gets high praises from consumers. But from a business standpoint, it has also ushered in the slow, painful death of physical retail stores.