The 90's are Making a Comeback!

- Laura Craik

Fashion is always travelling back in time but, this season? The journey is a little shorter – so short, in fact, you'd barely need to pack a snack. If you did, you'd better make sure it was a Fuse bar, washed down with a fluorescent orange bottle of SunnyD. The 90's are back, and while we may not be willing to swap our green juice habit for a drink that lists vegetable oil as one of its ingredients, just try to stop us from wearing the clothes. Whether it was the fluid slip dresses at Saint Laurent, the oversized, logo-strewn hoodies and sweatpants at Vetements, the pill print, rave culture references at Christopher Kane or the bumbags at Alexander Wang, the decade’s style archives were well and truly plundered. That many of these designers came of age in the 90s is no accident. The cultural references of your youth will often be the ones that come to inspire you most.

I love the 90s, too – partly because I was lucky enough to spend half of them working for The Face, the ‘style bible’ (as it was then called) on which so many of Britain’s most exciting talents cut their teeth. To be at the white hot centre of Britpop, taking fashion credits from the likes of Carine Roitfeld over the phone (email was in its nascency, and yet to become standard) was the perfect first job. There are 99 reasons why the 90s rocked, and here are a few of them: