Heroes for Sale!

FIRE EMBLEM HEROES.

- Lucas

THE TRANSITION IS complete.

Over the course of the past year, Nintendo's finally taken small steps into the mobile market. And, with every step, their investors have hounded and harassed them - just as they did for several years prior, pressuring them to begin mobile development in the first place.

First, Nintendo released Mitomo in March 2016. It was a fine starting point: a quirky, kooky social app starring Nintendo's iconic Mi characters. But investors didn't care for it, because it didn't push its players to make in-app purchases enough.

Next, Pokemon GO swept the globe through 2016's summer months. It was a massive success, and investors were thrilled! A while later, though, they found out that Nintendo only gets a fraction of the profits made from that app, as it was not entirely theirs. Investors were angered again.

Then, just a few months ago, the one they were waiting for: Super Mario Run. Surely this would be the game to truly satisfy those shareholders? Well, no. Because Nintendo decided to tie its profits to a onetime in-app purchase of $9.99, rather than build in more opportunities for players to spend more money. So it made several million dollars, but al at once - it's had no staying power on Apple's charts. Its days of profit are basically already done, just two months later.