While many brands returned to display their collections in the 65th NGF at the Bombay Exhibition Centre, Goregaon (E), Mumbai, there were a few new brands which chose the platform of the NGF to ‘do the new’. Here’s looking at Mafatlal and their new venture to explore the womenswear category. Apparel reports straight from the venue.
Awarded ‘No 1 Brand’ and the ‘Most Promising Brand’ and the ‘Influential Brand’ tags during the year 2014-2017, Mafatlal has all major Certifications and has been known as a path breaker in the menswear category for decades. Pioneering a change within the menswear paradigm was just the beginning as the brand has now forayed into the womenswear front and is just ready to conquer the new arena with much grace.
“We, at Mafatlal, take immense pleasure to present our new womenswear line ‘Glamour’. Glamour introduces a curated selection of refined and classy garments created by dedicated designing and intricate craftsmanship,” mentioned Mr M B Raghunath, VP Sales & Marketing, Mafatlal Industries Ltd, while talking about the launch and what one can expect from the brand in this category.
WHAT’S IN STORE?
This story is from the August 2017 edition of Apparel.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2017 edition of Apparel.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry
