Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) announced Bollywood Actor Sidharth Malhotra as its new brand ambassador with the launch of its latest commercial, which endorses the new tagline, ‘Start Something Sexy’.
Euro Fashion’s association with Sidharth Malhotra comes at a point when the brand is growing rapidly to make its presence felt in the knitwear industry in India and abroad. Euro Fashions is one of the fastest growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.
This story is from the May 2017 edition of Business Of Fashion.
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This story is from the May 2017 edition of Business Of Fashion.
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