WGSN, the leading global trend authority for fashion and creative industries with more than 6,000 clients across the world is excited to dive into South Asian markets with increased local content. The successful collaboration between WGSN and Technopak, which commenced in 2007, serves more than 200 clients today.
Technopak is India’s leading management consulting firm that focuses on Retail, Consumer Products & E-tailing, Fashion - Textile & Apparel, Food Services, and Agriculture, and Education. WGSN has also already taken strong first strides in publishing India specific reports and is keen to expand its services even more in the days to come. Talking on the same line with Paul Coxhill, Global Chief Marketing Officer, WGSN, Images BoF delves deep into the services offered by this trend leader and also its future plans in India.
Tell us something about Instock and about different ways and processes to use it for trend forecasting.
Paul Coxhill (PC): Instock was put up only two years ago. WGSN Instock is an online retail analytics system that provides fashion retailers with fast, in market intelligence to inform business critical buying and merchandising decisions. Earlier, primarily focused in UK and US, it has started catering to the Indian retailers as well from April 2015. The way the product works is that every night we screen images from the websites and e-commerce retailers across the UK and US and categorize each of them by look, colour, price, retailer, etc. Post that, a designer or a buyer or a merchandiser can search the type of outfit by categories like garment type, colour of garment, by brand, price, etc. And find out what’s actually moving online, what’s out of stock and what’s been discounted. In the past, buyers had to go to different shops and spend hours in window shopping to find out what others are selling and what’s in trend. But now, with Instock doing this task for them, they do not have to go for “mystery shopping” to find out about their competitors and to remain up to date.
What are the major markets for Instock?
Denne historien er fra November 2016-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2016-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.
TechnoSport expands retail footprint with largest store in Tiruppur
Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.
Cantabil expands nationwide with 13 new stores
Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.