Craft in Session

Embracing High-quality Craft And Attention To Detail, Tumi's Georgica Collection Showcases Performance, Innovation And Sophistication, And All This Is Highlighted By A Campaign Fronted By Singer-songwriter And Actress Reneé Rapp Who Perfectly Embodies The Brand's Vision To Never Stop Excelling

- JAMIE LEE

In the 1960s, Tumi's founder Charlie Clifford stumbled upon a Peace Corps programme in Peru, where he worked with local small businesses that taught him all of the know-hows of running a start-up, and instilled in him a deep appreciation for craftsmanship. Five years later, in 1975, Clifford founded Tumi, taking its name from the tumi knife, a national symbol of Peru that represents good luck. When the brand introduced its soft yet functional black-on-black ballistic travel bags in the 1980s, the popular products made Tumi one of the top luggage providers in the industry, and it has remained so ever since.

This FW'23, Tumi is focusing on Hypercraft, a mindset built on the brand's legacy which embraces the future and which encapsulates a more meticulous approach - one that incorporates detail, skill and ingenuity. Style, durability, versatility and functionality are key to crafting timeless Tumi products that integrate the brand's foundational values with modern techniques. This season, the brand focuses on innovation, sophistication and performance, with the iconic hardside luggage, 19 Degree, and launch the new Georgica women's collection along with its iconic Voyageur offerings.

At the centre of the brand's vision to continuously innovate, is global ambassador, singer and actress Reneé Rapp who stars in the brand's FW'23 campaign, alongside fellow ambassadors pro-footballer Son Heung-min and Formula One driver Lando Norris. The 23-year-old star's career trajectory has always been about forging her own path - be it moving from a small town, doing Broadway musicals in New York City, and even looking for her voice and sound to make music that she wants to make. Last month, Rapp finally released her highly-anticipated debut album, "Snow Angel". Not only does the record showcase her growth as a singer, but also her entering adulthood and grappling her emotions with love and relationships.